How Does Authenticity and Enlightenment Relate to Business

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Never forget that you are one of a kind. Never forget that if there weren’t any need for you in all your uniqueness to be on this earth, you wouldn’t be here in the first place. And never forget, no matter how overwhelming life’s challenges and problems seem to be, that one person can make a difference in the world. In fact, it is always because of one person that all the changes that matter in the world come about. So be that one person. ” R. Buckminster Fuller

The Universe continues to surprise me, providing support if I have the courage to ask for it.

A few weeks ago I attended my monthly Wild About Wellness meeting. As customary, at the end of the evening there is a draw for donated products and services. On the table this evening was a workshop for Purposeful Entrepreneurs, Authentic to THRIVE in Business, which I won. The timing could not have been better because the networking group was held on the Wednesday and the workshop was being offered on the Friday.

I drove to the workshop excited and nervous about how the day would go but I would soon learn that I was to be delighted.

The day was skillfully facilitated by Irina Benedict BSc, PEng, Strategic Achievement Coach and Spiritual Mentor. Irina created a safe environment where participants openly shared, which in turn successfully supported the intention of change and transition. She, Irina, was able to hold the energy in the room at such a high level of integrity that spirit was able to work through her and those in attendance almost effortlessly.

The workshop included a variety of exercises and discussions as participants gained clarity of purpose and a deeper understanding of how not being fully authentic affects business success.

You may be wondering how authenticity and enlightenment relates to business. Does it mean that you are honest? Does it mean that you have integrity? Actually, being authentic in business means to transcend ego and fear. To stay in the moment, to remove the barriers that are preventing you from sharing your gifts and talents with the world.

Ego is not in reference to an inflated impression of self, but rather ego is what separates us from others. It is our ego that asks us to hide our skills in order to protect itself from hurt and judgement. It is ego that encourages us to be critical of ourselves, forming an opinion that we are not as good as others.

The time flew by and before we knew it the day was over.

My overall business takeaway

  • In business we need to focus on our ability and natural talents.
  • We are on purpose when we operate from our natural strengths.
  • Because these gifts come to us easily, we take what we do for granted.
  • Because we take what we do for granted, it must not be special.
  • Because it’s not special, we don’t charge for our services.
  • Because we don’t charge for our services it loses value.
  • Because it has no value we lose our self-confidence.
  • When we lose our self-confidence we cannot attract clients.
  • Without clients we do not have a business.
  • To be successful in business we must protect our confidence


I offer my gratitude to Irina for her generous donation which allowed me to attend the workshop. I would like to honour those who I spent the day with for it was their enthusiasm and compassion that enriched the experience.

I recommend this workshop and Irina to anyone looking for their business direction or how to enhance client growth. Please visit her website to learn more